TwelfthMan worked with England Football to give the programme its name, brand vision and positioning. Our task was to create a vibrant brand that appeals to disabled children aged 5 -11 and their parents, that they understand is for them and drives them to attend a football for fun session in the community.

After a series of stakeholder workshops and creative development we landed on the name Comets. Bold, inspiring, energising and optimistic – our brand was created with the ambition of doing away with boundaries, a name that speaks to possibility, adventure and discovery. The sky is never the limit.