England Basecamp Case Study
TwelfthMan were appointed by the FA in February 2024 to support in the creation and production of England’s basecamp at the UEFA EURO2024 Tournament in Germany. Following a successful partnership for Qatar WC22, TwelfthMan were thrilled at the prospect of another successful collaboration.
The ambition:
To create an awe-inspiring basecamp environment to help England thrive at EC24. One pivotal component was ensuring the players felt a sense of Home throughout the spaces. From a more technical aspect, the space needed to provide privacy, travel efficiency and malleability (allowing the team to use and manipulate spaces to fit their needs.
England's Evolution
Building on the brand’s refresh in 2023, TwelfthMan explored additional colourways, graphical elements and photographic treatments to create a brand toolkit bespoke to the tournament and it’s spaces. Utilising the historic three lions but incorporating a graffiti style was a clear embodiment of the Modern Vintage aesthetic.
Road to Germany
Alongside our production partners Act3, TwelfthMan implemented the look and feel across multiple key environments. From the interior spaces of the hotel, which suggested a 'switching off' tone, to the training ground and changing rooms which encouraged a ’switching on’ attitude.
Lions' Den and Diary Room
For the fans, Lion’s Den and Diary Room showcased the brand for both content series.
Legacy shirt box
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