TwelfthMan were appointed by The FA to rebrand the Adobe Women’s FA Cup, signalling a hugely exciting moment in women’s football.
The women’s game has its own personality, its own attitude and its own style. It’s expressive, open and unpredictable, forging its own path. This is the inspiration for the new brand for the Women’s FA Cup. It accentuates character and pride, individuality and spontaneity. And the thrill of competing for the oldest prize in the women’s game. On our pitch anything can happen. Possibility is boundless. The Women’s FA Cup is in the spotlight. It’s now time to own the stage.
Typography
Our bespoke typeface combines fluid curves with sharp angles to mirror the dynamism of the expressive patterns in the graphic language and of the game itself. Born from the creative lettering within the logo, it is fun and unique. Its agile shapes are loaded with personality, giving the tournament a distinctive voice and character. Our typeface, named WFA Cup, is available in six weights, from the sharp and nimble Thin to the unapologetic Black, creating a rich palette with plenty of flexibility.
Expect the unexpected
A series of abstract shapes and patterns are the basis of our graphic language. Their random nature suggests possibility, unpredictability and spontaneity. The design is bold and confident, and the colours unexpected, grabbing attention and commanding the stage. Ours is a challenger mindset driven by self-expression, elevating the competition’s inspirational stories and promising endless potential.
